18 Feb Citi Indonesia Invites People to Care About Waste Management via Program “Citi Clean-up Community”

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Jakarta, February 18, 2016 – Citi Indonesia through their citizenship activities, Citi Peka (Peduli dan BerKarya), together with implementing partners YCAB Foundation (Yayasan Cinta Anak Bangsa) launched Citi Clean-up Community. Through a grant from Citi Foundation valued at $ 130,000, this program aims to provide an understanding of environmental hygiene and waste management in seven regions, such as Jakarta, Bandung, Semarang, Yogyakarta, Malang, Palembang and Samarinda.

According to data from the Ministry of Environment in 2012, the average person produces 0.76 kg of waste per day, or a total of 192,128 tons of waste per day from 252.8 million people in Indonesia.

Elvera N Makki, Country Head of Corporate Affairs at Citi Indonesia said, “It is a tangible manifestation of Citi’s commitment to continue to call for support for the welfare of the Indonesian people, especially in the environmental field. Together with YCAB Foundation, we believe this program will be of benefit to the community, the cleanliness of the environment in which they live as well as improving the economy through proper waste management and is economically valuable. ”

In supporting the awareness of environmental cleanliness and waste management proficiency level, Citi Clean-up Community consists of a variety of environmentally themed activities. As a first step, today we held activities in the pilot areas; Tanah Abang and Manggarai involving 1,200 residents of Jakarta. In addition, the social movements together with the local community will also be held in six other cities in Indonesia with the theme #NyampahItuKuno on February 18 until April 22, 2016.

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“The problem of waste is an important issue in our life today, where there are still many people who are less concerned about the cleanliness. Therefore, we as citizens have an important role in tackling the problem of environmental cleanliness. Through the initiative supported by Citi, we invite the community to be able to sort and manage the waste so that it can be reused. Citi also has very enthusiastic volunteers, citizens seem petrified to find a creative use of waste to help preserve the environment, as well as the role of being a mentor in our Rumah Belajar. This is a good way to improve their welfare, ” said M. Farhan, Secretary General YCAB Foundation.

Together with the social movement ‘Do Something Indonesia’, activity #NyampahItuKuno invites public awareness in maintaining the cleanliness of the surrounding environment. Through a photo contest on Instagram, people are invited to participate in reducing and recycling household waste. This Social media activity takes place on April 8 to 22, 2016.


“Through this program, Citi Peka focuses on the issues of waste management that will help with  public awareness on environmental and hygiene matters and improve their economy. Communities are not only encouraged to stay clean but also become established and to process household garbage into something useful and economically valuable, “said Elvera N Makki.

This aligns with Government Regulation No. 81 Year 2012 on Household Waste Management.
“At Citi we call it urban transformation, that is how we contribute to the transformation of major urban life, to be so much better,” said Elvera N Makki.

Citi Clean-up is one of the social activities of Citi Peka (Peduli dan BerKarya). After 18 years of existence, Citi Peka program focuses on the environment; youth entrepreneurship; financial education for women, children and farmers; mentoring and awards for micro-entrepreneurs; as well as access and financial inclusion for farmers.

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