On April 22 2020, Yayasan Cinta Anak Bangsa (YCAB) launched its latest initiative, Light Up Indonesia, a social movement aiming to ease the burden on the community through the help of electricity bill for the underprivileged. This initiative was carried out in collaboration between YCAB and several partners who supported the implementation of assistance from various aspects of planning and technicality.
Light Up Indonesia was initiated from concern of the conditions of community groups that are becoming increasingly limited due to the impact of the COVID-19 pandemic. After the Large-Scale Social Restriction was implemented, many community members had their incomes significantly reduced, some even lost their jobs. With this kind of situation, meeting basic family needs such as food becomes challenging. Even so, they still have to pay electricity bills so they can continue their activities at home.
“Light Up Indonesia strives to build the economic resilience of underprivileged families and provides hope in the midst of ‘darkness.’ Through this movement, we gather strength from various organizations and institutions to be able to move with the general public by providing hope for the underprivileged community through donations to reduce electricity bills. With this assistance, the income they get now can be allocated to buy groceries and other necessities for COVID-19 prevention, “explained by Veronica Colondam, Founder & CEO of YCAB.
This movement is carried out to strengthen the government’s electricity subsidy program through PLN. Donations collected through the Light Up Indonesia movement will target customers of PLN 900 VA to 1300 VA for underprivileged communities who have not been helped from government subsidies.
“PLN highly appreciates the Light Up Indonesia movement. In a situation like this, all the assistance that is presented to the community provides additional encouragement to get through difficult times. PLN is directly involved in assisting the distribution of this assistance to customers who are the target recipients of donations. We hope this activity can inspire others to help our brothers and sisters who are in need during this COVID-19 pandemic. For this reason, we invite the public to spread this good intention to help ease the burden of those in need, together, “explained Senior Executive Vice President of PLN Business & Customer Service, Yuddy Setyo Wicaksono.
Donation participation can be made by visiting the site www.lightup.id. For the first phase, donations will be given to 100,000 underprivileged families divided into two beneficiary communities. First is the specifically targeted community, and second is the general public who feel the need for assistance in reducing electricity bills.
At the start of its first phase and in accordance with of Kartini Day, Light Up will reach out to special community of 40,000 YCAB Ventures’ ultra-micro entrepreneurs. This community is spread in the Greater Jakarta area, West Java, Central Java and Lampung.
On the next phase, Light Up will channel assistance to people in need based on the registration of their customer IDs through the Light Up website developed by PT Glotech Prima Vista (Do It).
“It is an honor for Do-It to be trusted by PLN and YCAB to support this movement in terms of technology. Distribution of donations will be done digitally in collaboration with OVO. OVO plays an important role in distributing payment subsidies to post-paid PLN users precisely and safely. We hope the Light Up program can support the government’s efforts to ease the burden on society, ” mentioned by CEO of Do-It, Jennifer Claudia.
Light Up Indonesia was officially launched through live streaming on the Light Up Indonesia YouTube channel on April 22, 2020, at 15:00, with Andy Noya. To support physical distancing instructions, YouTube Light Up channel was followed by interesting online broadcasts supported by numerous well-known Indonesian celebrities, such as Dira Sugandi, Mona Ratuliu, Indra Brasco, Nadia Mulya, Indy Barends, Chef David Tambunan. The public can also participate through online movements with the hashtag #LightupIndonesia on the Instagram platform.