Fresh out of high school, teenage Adelle Odelia Tanuri decided to continue her studies in the United States at UC Berkeley majoring in economics and development studies. Years later in 2019, Adelle finally earned her Bachelor’s degree and graduated from the university in May. Right after her graduation she travelled back home and immediately got involved in Bali United soccer club, working for its CSR division and internal relations department. With her double major in economics and development studies and also her love for soccer, Adelle was determined to merge both social enterprise and private business to improve the well-being of Indonesian kids through Bali United.
What inspired her ambition was a recent family trip to Labuan Bajo in East Nusa Tenggara (NTT). There she saw despite how improved the tourism industry there, Labuan Bajo was still one of the poorest regions in Indonesia. She was well aware that NTT and its neighboring province West Nusa Tenggara (NTB) were very close to Bali so she decided to focus on these three provinces.
“My role in Bali United is trying to figure out how can you actually integrate a social impact that will not cause loss to the business and I really believe that football can be a tool for social development,” she says.
Adelle further explains how football can help in creating a positive, healthy upbringing for the kids.
“Football is big in character building. It teaches teamwork, resilience, leadership and a lot of these children they don’t have any training in that and once you instill those values in an individual, you form a better community. When you form a better community you form a better nation,” adds Adelle.
In line with her vision and goals, she recently went to Lombok, NTB to distribute 1,000 soccer balls to SSB (Soccer School). While there, she spent some time talking to the kids and coaches. She was deeply touched by these children’s passion for soccer. She also realized SBB needed many improvements, because of that she intends to find a resolution to standardize and integrate all Indonesia’s SSB with a fixed curriculum.
Amid her busy schedule at Bali United, Adelle managed to take some time off to take part in the Asian Venture Philanthropy Network (AVPN) Conference in Singapore with her mom, Veronica Colondam. It was her first time attending the event and she was very excited with the opportunity to network with other attendees. However throughout her time there, she realized the lack of youth representation at the event.
“I was chatting with the [AVPN] chairperson Naina, we were talking about the future generation, and yet I looked around the room and there was no other young people there. I don’t believe that young people aren’t doing anything because they don’t necessarily care but it’s because they don’t know. A lot of people don’t know about social entrepreneurship,” she says.
This was also the reason she started Spark in the United States. The website was launched at the end of July 2019.
“[Spark] is a network of young individuals to learn about the social impact space. We host events, conferences and just trying to democratize knowledge, access and create community,” Adelle explains.
Apart from Spark, up next for her is a three-month fellowship with Wikipedia in the States and she will also be spending a week in Harvard for an impact investing program. Staying true to her passion for youth empowerment, she’s also thinking about breaking the poverty cycle through financial inclusion via technology.
“How do we expect people to save up, to invest when they can’t even save up their money. I think financial inclusion is important and the rise of technology is really inevitable so you also have to adapt with the growth in technology,” she tells.
Adelle also has a few words for YCAB, she hopes that the foundation can continue to transform more lives and remain true to its core value that is love. In her view, YCAB is a symbol and reminder for everyone that change is possible and it should always strive to be a beacon of hope
With everything that she’s working on, her long-term plans and continuous efforts in empowering the youth, Adelle’s and countless other young people’s futures do seem bright and are headed in the right and positive direction.