Keyta, a technology startup facilitating daily transactions that help MSMEs in receiving initial funding from the Indonesia Women Empowerment Fund (IWEF). The funding demonstrates IWEF’s commitment to supporting womenpreneurs and technological breakthroughs that have an impact on women.
“Keyta’s mission is to reduce barriers for small businesses to grow and thrive in the digital economy. Until recently, online sellers needed to switch between multiple applications and this whole process was rather time-consuming. Our app makes this easier, simpler, and faster – through automated product catalogs, automatic Autotext, electronic invoicing, and many other features. Keyta users operate their online sales 3 or 4 times faster, and are able to provide much better customer service,” said Jacqueline Latip, CEO & Founder of Keyta.
The COVID-19 pandemic has accelerated the growth of digital transactions in Indonesia. According to a recent AppsFlyer report, Indonesia ranks third in the world for the number of users of e-commerce applications. Bank Indonesia also projects that e-commerce transactions in the country this year will increase to Rp 337 trillion. According to the Indonesian Ministry of Cooperatives and Small and Medium Enterprises since 2020, the number of small businesses joining the digital economy in Indonesia has doubled to 16.4 million. Unfortunately, not all MSME entrepreneurs are fully prepared to adapt from conventional to digital transactions, many have difficulty mastering the various applications needed to facilitate online sales.
To overcome this, Keyta presents as a mobile application to manage various basic functions needed for MSME owners. Keyta helps small entrepreneurs automate business workflows from their phones, which are often still done manually. The majority of small businesses are run and owned by women in Indonesia, and with IWEF’s support, Keyta will help them grow their businesses.
“Under the leadership of Jacqueline Latip as CEO and founder, Keyta has created innovations that make it easier for small businesses to sell online, where the majority of MSMEs are run and owned by women. This is very much in line with IWEF’s mission to support women entrepreneurs and promote better livelihoods for women across Indonesia,” said Adelle Tanuri, Head of Impact Investments at YCAB Ventures, and Tom Schmittzehe, Managing Partner of Moonshot Ventures – who co-lead IWEF.
Up to now, Keyta has helped more than 6,000 users with more than 90% of Keyta application users, dominated by women MSME entrepreneurs. Since June 2021, Keyta is also reported to have experienced user growth of up to 300%.
“I like the postage check feature and courier messages that don’t need 2 or 3 different applications, this makes it really easy for me and other shop owners to use Keyta. Thank you Keyta, looking forward to good developments in the future.” Said Nanda Fazzahra from @nafaaz_shop.
“The Keyta application really helps my online sales, the courier service that I usually use to deliver food orders from customers is all in the Keyta application, so it’s no longer complicated to open and close different applications.” Said Ameztomia Hesti, owner of @dapoernyahamez.
“It’s very nice to have Keyta, it makes bookkeeping easier for sales and the coolest thing is, 1 application can be used for everything to courier messages.” Said Ajeng Siswantari entrepreneur @weitao.idn.