Brand Manager Dove Deo Alexander Winata (right) giving the symbolized donation collected through Dove #RealCare Campaign On Twitter and FB during the period of July 22-August 22, 2011 to YCAB’s COO, Iskandar Irwan Hukom (left). The social media campaign by Dove through Twitter and Facebook raised Rp 109,374,000. The funds were raised from more than 39,000 Twitter #tags and Twibbon. All proceeds were donated to support YCAB’s program to empower underprivileged women and help their kids to go back to school.
(left to right): YCAB’ COO Iskandar Irwan Hukom, Brand Ambassador Titi Sjuman and Sarah Sechan, Brand Manager Dove Deo Alexander Winanta, Maia Estianty, Brand Manager Dove Shampoo Maria Adina Tontey, Brand Ambassador Ersa Mayori, and Brand Manager Dove Personal Wash Debora Gondokusumo took a picture after the handover ceremony at YCAB’s learning center (Rumah Belajar), Duta Buntu, West Jakarta.
(left to right) Brand Manager Dove Deo Alexander Winanta, Account Executive Ogilvy & Mather Advertising Karina Muktiono, Brand Manager Dove Personal Wash Debora Gondokusumo, Brand Ambassador Dove Sarah Sechan, Titi Sjuman, Ersa Mayori, Brand Manager Dove Shampoo Maria Adina Tontey, and Brand Ambassador Dove Maia Estianty took picture in front of the wall of fame “Angel of Change”. Angel of Change is a campaign by YCAB to inspire every individual and corporation in Indonesia to invest in the education of the underprivileged kids in Indonesia.