The month of Ramadan is a great momentum to inspire others to share kindness and do good. With that in mind, to make this year’s celebration even more memorable, YCAB Foundation and Tokopedia collaborated on the Tokopedia Ramadan Extra 2022 program. This program presents Kotak Amal Indonesia (Tokopedia Charity Box), in which womenpreneurs and underprivileged families in Indonesia received donations in the form of sembako. In addition to that, everyone can use various features to give a helping hand, from Donations, Fidyah, Zakat Fitrah, Wakaf, and even Zakat Maal. Customers can also choose to donate during checkout and support the seller to spread goodwill.
Senior Lead Public Affairs Tokopedia, Aditia Graio Nelwan stated, “Throughout 2021, we have collected over Rp160 billion through Donation, Zakat and Qurban feature in Tokopedia. This means that the pandemic does not discourage people from helping others from home. Kotak Amal Tokopedia this year is a way for Tokopedia and trusted charities, including YCAB, to invite as well as inspire more people to share with others, especially in the month of Ramadan.”
Running from April 2 to May 2, 2022, this program will focus on handing out daily necessities to underprivileged families and womenpreneurs in Indonesia. Data from the Coordinating Ministry for Human Development and Cultural Affairs of the Republic of Indonesia shows that of 57 million families in Indonesia, 16.8 percent or 15 million are underprivileged families in need.
Tokopedia Ramadan Ekstra is one of the biggest shopping traditions from Tokopedia that lasts throughout Ramadan until May 2nd, 2022. Tokopedia along with strategic partners also provides various ways to donate, both as vendors as well as customers. Starting from Jualan Berlipat Ganda, where the vendors can get many benefits by donating while selling their goods. Donasi Sekali is a way where vendors donate by picking an amount to donate starting from Rp 100 thousand up to Rp 10 million from the period of 14 of March till 2nd of May 2022 and vendors can donate multiple times during that period. Another way is through Donasi Rutin which allocates 0.5% up to 3% from the Seller’s transactions during the month of Ramadan.
Meanwhile, Tokopedia customers can donate through various ways with Kotak Amal Tokopedia up till the 2nd of May 2022 through a couple of programs, including sembako, where one of the distributing partners is YCAB Foundation. Aside from that, Kotak Amal Tokopedia also has a program called Belanja Sambil Berbagi where consumers can support a multitude of local businesses that donates a percentage of their earnings to people in need by shopping at vendors with a special tag.
“We were thrilled when Tokopedia asked us to collaborate to spread kindness together in the holy month of Ramadan, especially to help underprivileged families and womenpreneurs that are one of the focus of YCAB Foundation. We hope that we could help the people we reach to experience a better Ramadan and that it could fulfill their needs to elevate their family welfare.” said Veronica Colondam, CEO and Founder of YCAB Foundation.