Fresh out of high school, teenager Adelle Odelia Tanuri went on to continue her studies in the United States at UC Berkeley, graduating with honours in 2019 in Economics and Development Studies. Soon after her graduation, Adelle came home and was involved in Bali United soccer club. With her love of soccer and passion to merge both social enterprise and private business to improve the well-being of Indonesian kids through soccer, she was an asset to the CSR division and internal relations department.
Adelle was inspired by a trip to Labuan Bajo in East Nusa Tenggara (NTT). Despite a healthy tourism industry, Labuan Bajo was still one of the poorest regions in Indonesia. She was well aware that NTT and its neighbouring province West Nusa Tenggara (NTB) were very close to Bali so she decided to focus on these three provinces.
“My role in Bali United is to integrate a social impact that will be beneficial and not cause loss to the business. I really believe that football can be a tool for social development,” she says.
Adelle further explains how football can help in creating a positive, healthy upbringing for the kids.
“Football is big on character building. It builds teamwork, resilience and leadership which many of these children desperately need. Once you instil these values, a better community is developed which then entails to building a stronger nation,” adds Adelle.
In line with her vision and goals, Adelle distributed 1,000 soccer balls to Sekolah Sepak Bola, SSB (Soccer School) in Lombok, NTB. She spent some time talking to the kids and coaches and was deeply touched by the children’s’ passion for soccer. She also realized that the Soccer School was in need of many improvements hence in order to find a resolution, Adelle plans to standardize and integrate all of Indonesia’s SSB with a fixed curriculum.
Amid her busy schedule at Bali United, Adelle managed to take some time off to take part in the Asian Venture Philanthropy Network (AVPN) Conference in Singapore. It was her first time attending the event and she was very excited with the opportunity to network with other attendees. However throughout her time there, she realized the lack of youth representation at the event.
“I was chatting with the Naina (AVPN’s chairperson) and we discussed about the future generation because as I looked around the room and there was no other young people there. I don’t believe that young people can be assumed as not to care just because they aren’t doing much, its most likely they aren’t made aware. Many people don’t know about social entrepreneurship,” she says.
This was also the reason she started Spark in the United States. The website was launched at the end of July 2019.
“[Spark] is a network of young individuals to learn about the social impact space. We host events, conferences and try to democratize knowledge, access and create community,” Adelle explains.
Apart from Spark, Adelle is on a three-month fellowship with Wikipedia in the US and she will also be spending a week in Harvard for an impact investing program. Staying true to her passion for youth empowerment, she’s also thinking about breaking the poverty cycle through financial inclusion via technology.
“How do we expect people to save? To invest? We must first educate them on how to save, the difference between needs and wants. I think financial inclusion is important and the rise of technology is inevitable so we must adapt with the growth in technology,” she tells.
Adelle also has a few words for YCAB. She hopes that the foundation can continue to transform more lives and remain true to its core value that is love. In her view, YCAB is a symbol and reminder for everyone that change is possible and it should always strive to be a beacon of hope.
With everything that Adelle is working on; her long-term plans and continuous efforts in empowering the youth, the future of many youth is bright and promising.