FOR IMMEDIATE RELEASE
Jakarta, July 20, 2011 – Every child has the right to get education and opportunities to learn and develop in accordance to their level of intelligence, interests and talents. Data from the Ministry of National Education in 2009 showed that every minute there are 4 Indonesian children who drop out of school. Approximately 1.3 million Indonesian kids age 7-15 year olds are threatened to drop-out of schools.
Super Indo invite their customers to give help for dropped out children to get back to school. Starting July 5 th until October 31 st 2011, Super Indo will hold a donation program: “Help Them Get Back to School” in all of Super Indo outlets in Indonesia. A customer has an option to participate by adding the total value charged to them when they do a transaction in all Super Indo outlets.
“Long before the CSR became popular, Super Indo has realized the importance of giving and sharing – not just to improve our image, but we believe that by helping we also grow and develop. For us, corporate social responsibility can not be separated from business. We started with an activity that had promotion aspect that care for the future generation development while taking into account ath people have the spirit of sharing and helping others….”, said Melanie Dharmosetio, VP Corporate, Organization Development, and Human Resources Super Indo on the sidelines of the Super Indo socialization “Help Them Get Back to School” with the store manager’s office yesterday in the Super Indo.
All of the donations collected from this program will be channeled through Yayasan Cinta Anak Bangsa (YCAB) which will then be used to realize the educational programs that are holistic in the Rumah Belajar for teens independence Indonesia – especially for the underprivileged teenagers who dropped out of school. It is expected that through this collaboration will allow these kids to go back to school and get better education in the Rumah Belajar YCAB – now in 10 locations in Indonesia.
“As an organization that focuses on the areas of youth development, we try to encourage the independence of Indonesia through the three pillars of youth our program, House of Learning and Development. Through this partnership with the Super Indo, we will use 100 percent of the donations to reach out to children dropping out of school in Indonesia not only to get back to school but also to develop them into independent youth “said Imam Firza Son House Director of Learning YCAB Foundation. He also added “We believe that every dollar of the public, have a huge impact that changes their future.”
About Yayasan Cinta Anak Bangsa
Yayasan Cinta Anak Bangsa is an independent non-profit organization in Indonesia that was established in August 1999 and became a global organization in 2011 through YCAB Foundation. YCAB Foundation is headquartered in New York and is registered as a non-profit organizations that already have the facility of tax reductions (tax deductions) through section 501 (c) (3).
YCAB Foundation aims to establish independence in adolescents with a comprehensive development approach through the Healthy Lifestyle Promotion (HELP), House of Learning and Development (HOLD), and Hands-on Operation for Entrepreneurship (HOPE).
For more information, please visit www.ycabfoundation.org
Development and Communications Division
Tel: +62 21 5835 5000
Fax: +62 21 5835 5001